José Holguín-Veras, Ph.D., P.E.
Professor, Rensselaer Polytechnic Institute
Kaan Ozbay, Ph.D.
Professor, Rutgers University
Alain Kornhauser, Ph.D.
Chairman, ALK Technologies
Anthony Shorris
Director, Rudin Center for Transportation Policy and Management
Satish Ukkusuri, Ph.D.
Associate Professor, Purdue University
Rutgers Intelligent Transportation Systems Laboratory
September 2010
This project is one of the first in the world that has successfully integrated the use of remote sensing technology —in this case Global Positioning System (GPS) enabled cell phones— as part of a system that effectively reduces truck traffic in the congested hours of the day, through the use of incentives to receivers.
In the opinion of the team, the project has opened new doors for the use of remote sensing technology as a central component of a freight demand management concept that is widely supported by both the freight industry and transportation agencies, which is solidly supported by cutting edge research. The team is optimistic that the project will prove to be a watershed in freight demand management in urban areas.
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